BAUX and Tarkett Prove Synergy Is the Future of Circular Design

What if circularity was prioritized as a market need? What if companies stopped treating recyclability as non-value added? And what if floors, walls, and ceilings could play to provide a multisensorial experience for the sake of our health? In what could be the biggest advancement in circular design for indoor architectural materials comes a collaboration between BAUX and Tarkett – pioneers in acoustic panels and commercial flooring, respectively. With a shared ethos for well-being, environmental responsibility, and beauty, the two companies synergize to launch a collection of multi-textural flooring, wall, and ceiling surfaces nuanced in a corresponding colorful language developed by international design studio Form Us With Love.

DESSO AirMaster® Carpet Tiles \\\ Classic 2084 – Earth 2083, 2067, and 6001 – Sphere 2084 and 2926.
BAUX Acoustic Wood Wool \\\ Panel Lines, Panel Stripes, Panel Arch, Panel Diagonal, Panel Check, Tiles Large Rectangle, Tiles Large Square, and Tiles Large Triangle in colors from the Florals Collection: Air Blush Pink, Air Amber Orange, and Air Cinnamon Brown.

BUILDING BLOCKS

Though the trade has seen greater interest in sustainability, the industry has been missing a significant link between specialty goods that would allow designers to easily and effectively craft their visual narratives with materials inherently health-conscious while prioritizing circularity. A symphony of vivid hues, geometric patterns, and varied textures harmonize to mitigate sound and air pollution as entire rooms can now be outfitted with color-coordinating products from each company in an effort to realize more spaces for thought, rest, and focus. Used in tandem or à la carte, these offerings are especially useful for delineating spatial programs in open plan interiors.

BAUX Acoustic Wood Wool comprises two of the world’s oldest building materials – wood and cement – for a high-functioning, physically strong compound that boasts sound-dampening, insulative, and fire-protective properties while being moisture resistant, fully recyclable, and suitable for all climates. This multi-hyphenate line is high-functioning and low impact, available in 11 varieties of tile at three scales, seven wall panel patterns, and three ceiling surfaces. Equally as laudable is Tarkett’s line of DESSO brand AirMaster carpet tiles engineered to clear the air of fine dust using a unique fiber and a carefully calculated pile, which captures and retains particles between regular cleaning despite foot traffic. In addition, a felt backing on the underside enhances the textile’s acoustic properties.

DESSO AirMaster® Carpet Tiles \\\ Classic 8803, 2092, 9505, and 9032 – Earth 8911 – Sphere 8803 and 8801.
BAUX Acoustic Wood Wool \\\ Panels Stripes and Panels Check in colors from the Oceanic Collection:
Air Sapphire Blue and Air Brick Red.

BOLD COLOR

Confluence of aesthetics and creativity continue in the expansive color ranges available in both product categories. “We started the color work for our own new collection, and then Form Us With Love built on that development process,” says Thomas Leneveu, Vice President Benelux and Carpet Business Unit EMEA at Tarkett. “They have a strength for play in color. They insisted, ‘let’s go bold and we do exactly the same color. And then you can really mix and match with strong color and create bold designs,’” he continues. “Now, buyers can of course choose more toned down colors as well. Everything is available in the palette.”

Organized into six themes – Midnights, Minerals, Neutrals, Oceanic, Florals, and Forests – each grouping offers three hues of wood wool with a corresponding trio of carpet options in a precise matching color. The tone-on-tone quality creates an evenness of field, as if to recalibrate the eyes, which better articulates material texture and pattern. Spaces can be subdued or energized further through unique compositions by utilizing line work, shape, and scale found in the individual tiles.

DESSO AirMaster® Carpet Tiles \\\ Classic 2084 – Earth 2083, 2067 and 6001 – Sphere 2084 and 2926.
BAUX Acoustic Wood Wool \\\ Panel Lines, Panel Stripes, Panel Arch, Panel Diagonal, Panel Check, Tiles Large Rectangle, Tiles Large Square, and Tiles Large Triangle in colors from the Florals Collection: Air Blush Pink, Air Amber Orange, and Air Cinnamon Brown.

BRING IT BACK

But building a truly sustainable future means more than innovative manufacturing. It requires intentional lifestyle change taught by example. “One takeaway regarding the implementation of circular practices is to make companies responsible for their actions. And reduce the number of stakeholders, for instance,” says John Löfgren, founding partner of BAUX, as well as co-founder and creative director at Form Us With Love. “If you are engaged in a take-back program, everything is a smoother operation with fewer entities. And we most definitely do that with this collaboration.”

Circular policies offer near-limitless opportunities for brands to reimagine products, deliver exclusive color collections, and imbue products with multiple lifetimes, all the while designers and clients can create spaces with storied histories. The BAUX Circle and Tarkett ReStart programs both simplify the refurbishing and recycling procedures for customers with materials approaching end of life. “There are a number of areas where you can actually use waste material or material that you otherwise just burn,” says Fredrik Franzon, Baux founding partner. “And actually, often when you do so, you can get quite amazing design results as well. So you can come up with a beautiful product that tells a story that is quite exciting.”

DESSO AirMaster® Carpet Tiles \\\ Classic 9517, 9032 and 9505 – Earth 9056 and 9515 – Sphere 2084.
BAUX Acoustic Wood Wool \\\ Panels Lines, Panels Arch, and Panels Curve in colors from the
Midnights, Oceanic and Florals Collections: Air Platinum Grey, Air Navy Blue, Air Brick Red, and Air Blush Pink.

BIG MOVES

An entrepreneurial spirit and the unadulterated sense of play, co-conspirators behind the success of this launch, now flirt with aspirations for more collaboration and a future release in the Americas – a market in desperate need of an attitude adjustment. “Our partners at Tarkett are leading among other corporate manufacturers that take this seriously. And BAUX is at the forefront of the [circular] movement giving us a different mindset,” adds Franzon. “I think that could help push this in the right direction. We have a long tradition of design and craftsmanship. The foundation of the furniture and interior industry in Sweden and Scandinavia is quite strong, and everything revolves around nature.” So the question is, why hasn’t everyone else?

To learn more about the brand collaboration visit BAUX.com.

Photography courtesy BAUX.

With professional degrees in architecture and journalism, Joseph has a desire to make living beautifully accessible. His work seeks to enrich the lives of others with visual communication and storytelling through design. Previously a regular contributor to titles under the SANDOW Design Group, including Luxe and Metropolis, Joseph now serves the Design Milk team as their Managing Editor. When not practicing, he teaches visual communication, theory, and design. The New York-based writer has also contributed to exhibitions hosted by the AIA New York’s Center for Architecture and Architectural Digest, and recently published essays and collage illustrations with Proseterity, a literary publication.

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